![]() Dell used an animated GIF in an email to show one of its laptops. The moving snowflake is an animated GIF and does a great job luring you into the email.īut, animated GIFs do more than just grab attention. Take this email from Birchbox, for example. Facebook started supporting animated GIFs in 2015, which gave way to a whole new wave of marketers embracing the concept.įifty-two percent of marketers have used an animated GIF in an email campaign, according to Experian. They've been around for a while, but it took marketers so time to figure out how to use them as a customer engagement tool. Remember the dancing baby? That was the world's first GIF. ![]() The movement lasts for just a few seconds and then repeats. So, as soon a subscriber clicks on the image they're taken to the video and it starts playing instantly.Īnimated GIFs aren't the kind of traditional video you typically think of, but many marketers lump them in with video marketing.Īn animated GIF is a picture that has a few frames of movement to it. Is it as cool as a video automatically playing inside an email? No, but if you host your video on YouTube (or any video player, really) you can set the video to autoplay. By doing it this way, you don't have to worry about who can see it or not, because it's just a basic image like you'd include in any email. Technically, there isn't a video in the email. When it's clicked subscribers are taken to YouTube to watch the video. It's a picture of Jessica Simpson with the play button. Rather than embed a video and hope it plays, you can create an image that looks like one. There are several ways that you can add video to your email without embedding it. Besides embedding, how can you add video in email? You just have to broaden your definition of video.Ģ. So, if there's limited support for HTML5, does that mean marketers shouldn't use video in emails? No. You'll notice there aren't too many clients that support HTML5. Here's a look at whether or not certain email clients support HTML5, as of December 2017: It links subscribers to another website where the video can be played. If it's not supported, subscribers see what's called a "fallback image," which is a still image that looks like a video. If HTML5 is supported, it will play within the email itself. It all depends on whether or not an email client, like Gmail, Hotmail or Outlook, can support the more recent video format, HTML5. Yes, you can embed videos in emails, but that doesn't mean every subscriber can see them. To help marketers, we've created a guide that covers the three most frequently asked questions about video in email. In the past, video and email have had an oil-and-water-type relationship, they didn't mix. But, how can marketers incorporate their new love of video marketing with email? Given its profit and engagement potential, it's not surprising to see more marketers create videos for their customers. Research shows marketers who use video grow revenue 49% faster than those who don't, according to WordStream. There's a new era of video marketing and it's generating a lot of buzz. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. But today's video marketing is different. After all, 30-second TV commercials started airing decades ago. Video marketing is a hot trend right now.
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